Ex-founder, commercial growth & product since 2015. Prompting AI almost daily since 2022. I engage people, solve problems, build solutions.
Me saying hello… Seven seconds, French then English.
Fun fact. Although my grasp of French is limited to a few short phrases, my first name originated from the Norman-French D'Airelle, of the town Airelle that no longer exists. I am more than willing to take on the challenge of learning more French plus Spanish to bond deeper with the team. As a Londoner I grew up surrounded by different cultures and languages, so it would be a welcome side-quest.
Why an ex-founder wants a customer success seat at an AI startup.
I am a cross-functional ex-founder with a huge appetite to learn. What I actually want is permission to overperform.
AI is my main hobby. Since November 2022 I have prompted almost every day for research, images, video, audio, code, design. New models land, I pick them up quickly, because I never stopped using the old ones.
I co-founded a startup in 2021. We did not reach seed. Over four years we built our own mobile and web apps using AI, DLT, AR/XR, aiming first at a social network then a metaverse. To validate concepts where public demand was still thin, we consulted on creative tech for global brands.
That founding experience deepened my product, consulting and leadership work. It sits on top of a customer success and go-to-market career that started in 2015, so I can hold a roadmap conversation in the morning then a renewal conversation in the afternoon.
I know how hard startups are. I am addicted to solving problems and making things better, so an AI startup is where I do my best work. When I lock in, my work ethic is extreme. I am humble with very high personal expectations. I care about my impact on people more than titles.
Alongside delivering in the CSM function, I would welcome the chance to raise Scenario's profile in enterprise and public spaces. That part I have done before, on stage, at conferences, in front of business leaders.
Darrell EdwardsLondon, September 2026
London based. Comfortable on a mic, even more comfortable in a workshop or on a client call.
$180m+
New digital revenue streams Nike generated in 2022 from creative tech work our team contributed to.
2 wins
Led winning teams at Encode AI & Web3 2024 and ETHGlobal London 2024.
4 years
Founding a startup, building mobile and web apps with AI, DLT and AR/XR.
Since 2015
Customer success and go-to-market, now applied to AI products.
Consulting work taken on to validate features when public demand for them did not exist yet. AI, DLT, AR/XR, phygital, gamification.
Solo projects since 2024. I research an unfamiliar industry, then immediately build something small in it. That habit is why I can talk to customers from very different backgrounds.
Built with n8n
Email arrives with a summary from a third-party platform action. Agents extract the data, perform look ups, classify, decide, notify, then post back into the property system triggering other Agent actions by API so the real SaaS product works with clean data. Failure paths notify the relevant teams too. Various versions were used in production across features.
Built with Lovable
AI voice survey forms. Customer research that talks back, so people answer out loud instead of abandoning a form. A working example of how quickly I turn a customer research problem into something clickable.
Open UncomplxdBuilt with Lovable
A clickable demo of how I think about CSM escalation workflows: intake, prioritise, route and close the loop with the right stakeholders. Built to show, not just tell, what good customer success operations feel like.
Open the demoBuilt with Bolt.new
Event site, project submissions, sponsor placement, photo gallery. Built and shipped for the July 2026 hackathon I organised.
See the siteLeadenhall Live 2026
My panel sat on the same 2026 bill as Davina McCall. Four founders plus the founding CTO of AI fintech unicorn 9fin, moderated by me.
See the programmeMobile build, 2021 to 2025
Screen recording of a hackathon version of the social app we built.
D3RELL
Barcelona (Ibiza edit). Music made with Suno, artwork and video generated to match. AI as a hobby that produces finished things, not just demos.
Built with Suno
Play it in the reel below.
Listen on SunoSound on. Playing one pauses the rest.
AI: Are we tightening the white collar noose? Leadenhall Live, 30 June 2026.
Podcast guest, 3 July 2026, on upskilling with AI.
Screen recording of the social app we built and shipped.
A mixed-reality advertising concept for Sidemen XIX Vodka, blending the 1UP AR direction with a real-world product campaign.
Track made with Suno under the name D3RELL.
Four seconds of video, made with the free 50 credits. Give me 1000 to 2000 credits and I will make something shareable, perhaps even useful.
Organised, hosted, moderated, presented. Enterprise audiences, public audiences, builder audiences.
2023
Co-created a keynote on AI agents plus privacy in the metaverse and online commerce.
2024
Co-presented two keynotes and a live demo at Space Talks, on AI use cases for regional UK space industry clusters.
March 2024
Led both winning teams. We built with the ElevenLabs voice agent APIs eight months before the agent platform launched in November 2024.
2025
Hosted the London launch and build session at Reddit HQ.
30 June 2026
Organised and moderated four founders plus the founding CTO of 9fin, at the Leadenhall Building in the City of London.
July 2026
Organised, hosted, built the site, secured sponsorship from Bolt.new. Three days, in real life plus virtual.
The gap between impressive technology and daily use is where I work best.
Scenario puts the generator in the artist's hands and keeps the style consistent. I am a creative in my spare time, so I understand creative work and the tech progress that has transformed creative workflows... From FL Studio to Gen AI Music and instant mastering. 3D asset design in blender to UE4/5 to create Metahumans, then crashing my laptop and starting again. That gap between impressive possibilities and adoption across teams is exactly where I deliver as a CSM because I've lived the customer's experience.
My read on the job: get a studio/creative team from their first trained generator to a pipeline their artists trust, then make that repeatable across the team. I have spent five years doing versions of that with clients, plus the last four years building with these tools daily.